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CRM is a versatile procedure which means reviewing or finding needs of buyer or customer with the use of information technology. CRM helps in promoting business of an organization as it provides information about actual demands of the customers. There are many factors that promote sales of a business house like marketing, sales management, human skills management, training etc. CRM is basically a requirement of every business organization as it helps a business house in many ways. CRM functions can be divided into following categories:- · Sales force Automation(SFA) · Analytical CRM· Operational CRM · Campaign Management · Sales management · Geographic · Self Intelligence · Collaborative Sales Force Automation (SFA):- This CRM basically works for the promotion of sales. It performs following functions:- 1. Assigning list segments to salespeople 2. Keeping lists of opponents or competitors 3. Tracking responses of customers4. Generating performance reports Analytical CRM: - Analytical CRM perform following functions: * Analyze customer’s opinion about the product price and quality. * Made financial forecasting. * Plan for marketing campaign. Operational CRM: - Operational CRM perform following functions:- * project Marketing Automation * Work for Sales Force Automation. Sales Intelligence CRM:- Sales Intelligence CRM is very similar to Analytical CRM, but it is gives warnings to sales people about * Customer trends and choice * Sales performance * Customer boundaries Geographic CRMs: - Geographic CRM (GCRM) is a customer relation management information system which collaborates geographic information system and traditional CRM.This CRM combines and analyze data collected from sales information of various geographical areas and aid in future planning about the potential of the buyers of a specific region. Tips to choose Best CRM for your organization: - It is very sensitive decision for a business house to choose a suitable CRM. Because selection will effect sales of the products. Obviously every organization basically try to boost up sales of their products and CRM affects this to an extent. Here we have some constructive tips which can help in choosing best CRM:- o Look for a CRM solution that fits your needs or requirements. o Research various systems and determine the pros and cons. o Choose a CRM solution which is easy to use. o Understand who you are as a company, where you want to go and the role your customers play. o Set practical goals. o Periodically calculate your progress. o Hire experts to help with implementation o Develop and implement a training program. o Make sure your CRM solution will keep your data safe.
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